Template are the canvas that you draw on and what becomes your Web Forms.  You build a template by positioning and styling elements upon it using the Template Workshop. Once you have created, published and activated a template it will display on your Dashboard from where you can get the code to display it as a form on your website.

You can also use templates made by others and found within the Template Gallery. Some of these templates can be used directly, others will need to be copied and customised for your own use by adding new logos and changing the text.